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In the world of business, the age-old adage ‘Time is money’ has never rung truer. But there’s a more specific metric that often doesn’t always get the attention it so rightly deserves: conversion.
When we talk about conversion in the digital sales realm, we’re discussing the very core of profitability – transforming a mere visitor into a paying customer.
High conversion doesn’t just signify more sales; it’s an indicator of effective communication, clear value propositions, and successful customer engagement.
So, why does conversion play such a pivotal role in the sales process?

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